Rolls-Royce Ghost gets in the pink for breast cancer charity
Headed by Chris Evans, the FAB1 Million project is set to raise £1 million for Breast Cancer Care through making this bespoke Ghost available to hire over the next twelve months. This extraordinary car will make appearances at exclusive events as well as being available for hire for any special day, with all proceeds directly benefiting Breast Cancer Care.
Numerous exclusive bespoke elements ：
- Pink umbrellas
- Hand- embroidered headrests featuring the Breast Cancer pink ribbon motif
- Unique 'FAB1' tread-plates
- Creme Light interior leather scheme
Superior ride experience:
Hand veneered picnic tables
9.2 inch LCD screens
Champagne cool-box
10-channel amplifier
16 speakers delivering 600 Watts of surround sound
Lambswool foot-mats
On my opinion, the concept to raise money for breast cancer charity is humanized. Our society do need pay more attention to help people who is suffering illness. Beside this, disabled, old people, child from undeveloped areas need help as well. Obviously, Rolls - Royce not only made a good contribution for breast cancer charity, but also this is a opportunity for Rolls- Royce company to advertise and build up their brand image. However, how much should people pay to rent this pink car for their special day? Of course, we do not want that only rich people can rent the car.
Posted by: Monica
Text source: http://www.rolls-roycemotorcars.com/library/news/
Image taken from: http://www.autoblog.com/photos/rolls-royce-ghost-fab1/#photo-5817016/
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